FlexPress
Dedicated team supporting the growth of a multi-site publishing platform
Software Development I United States I 9-person team I 4-year engagement (From 2020)
The Clients
- Industry:
- Software Development
- Location:
- United States
- Delivery model:
- Staff augmentation + Dedicated team
- Duration:
- 4 years (from 2018)
- Support areas:
- Scale development, content delivery, and traffic performance
- Platform context:
- Tools for publishers, accessed via an intuitive user interface, built on top of a rock-solid codebase, which restores digital data ownership and transparency back to publishers.
The challenge
Flexpress needed external engineering support to scale its growing platform.
• Integrating multiple websites with different layouts and code languages into one platform
• Supporting diverse content requests from creators through flexible content blocks
• Managing high site demand and advertising campaign load
Dealing with a similar setup? Let’s discuss your requirements.
What the client needed
A dedicated software engineering team to support project growth
Expertise to manage large-scale migrations and feature development
Support for high-traffic performance, analytics, and marketing operations
A long-term partner to scale development and operations efficiently
What Sunbytes Delivered
Sunbytes provided a staff augmentation and dedicated team engagement covering:
Migration of multiple websites into a core platform
Feature development and system enhancements
Analytics support and marketing operations
Email marketing support and large-scale user database management
Want to see if the fit is right for your team?
Why teams choose Sunbytes
A Netherlands-led delivery partner for stable dedicated teams, clear ownership, and roadmap capacity that can scale without resetting context.
Roadmap-first team design
Your team is shaped around roadmap goals, product context, skill gaps, and delivery risks—so capacity matches the work, not a generic squad template.
Product ownership stays with you
You keep backlog, priorities, acceptance, and product decisions; Sunbytes supports execution rhythm, quality, continuity, and team performance.
Stable team context
Dedicated teams retain product knowledge across releases, reducing repeated onboarding, handoff loss, and context rebuilds between roadmap phases.
Governance that fits your workflow
Sprint planning, review cadence, DORA metrics, risk tracking, and monthly service reviews are adapted to your delivery model—not forced into one process.
Continuity built into the model
Structured handover, documentation, replacement support, and performance check-ins protect delivery when team composition needs to change.
Secure cross-border delivery
ISO 27001-certified operations, GDPR-aware processes, access governance, and Vietnam delivery capacity help your team scale with stronger control.
What the team covered
The engagement included project managers and real-time collaboration enabled by shared time zone availability:
-
Migration
Moving numerous sites into the
core platform -
Feature delivery
Introducing hundreds of new features for migrating and new sites
-
Migration tool development
Building a reusable tool
for complex site migrations
-
Analytics support
Adding features for easier website data evaluation
-
Email marketing
Managing a database of over 2 million users and setting up campaigns
-
Content delivery
Implementing a headless CMS with modern frontends
-
Performance and reliability
Integrating a CDN with failover setup to reduce downtime
Outcomes
The collaboration resulted in:
-
Portfolio of websites
Successful growth from single-site support to a portfolio of websites
-
System scalability
Improved system reliability and scalability for high-traffic workloads
-
Scaling teams
Expanded team capability to accelerate development and operations
-
Reduced workload
Reduced client workload through Sunbytes-managed recruitment
-
Reduced friction
Lower operational friction through real-time communication and ongoing training
In their words
“SunBytes has been a critical part of development for Flexpress as we have grown from managing a single site to a wide portfolio of them. They are pragmatic, a pleasure to work with, and the communication with both their engineers and their management has made them feel like direct members of our own team.”
Justin Demaris
CTO, FlexPress
See also
- Dedicated Resources
IT staff augmentation from Vietnam: what European companies need to know
Vietnam is a delivery-fit decision before it is a rate decision. For European companies, IT staff augmentation from Vietnam works when internal product ownership is strong, senior external engineers can enter an existing delivery system, and the working day creates enough shared time for decisions. The location is a poor fit when the buyer expects […]
- Dedicated Resources
IT staff augmentation security: ISO 27001, GDPR and vendor due diligence
An NDA covers confidentiality. It does not decide who can enter production, whether a developer may download customer data, or how quickly access disappears when an engagement ends. Those controls must exist before the first sprint. IT staff augmentation security is the set of contractual, technical and operating controls that govern how external developers access […]
- Dedicated Resources
Building a security-first engineering culture in distributed teams
A security-first engineering culture is an operating model in which developers can see who owns a security decision, when a review is required and where the result must be recorded. It is not a slogan, a yearly course or a request for every engineer to become a security specialist. That distinction matters across locations. A […]
- Dedicated Resources
How many DevSecOps engineers does a mid-size SaaS need?
The useful DevSecOps team size question is not “How many security engineers should we hire?” It is “Which security responsibilities need continuous ownership, and how much capacity does that work require?” Two SaaS companies with 100 employees can need very different setups. One may run a single product on one cloud platform. The other may […]
- Dedicated Resources
In-house vs outsourced DevSecOps: cost, risk and speed comparison
The wrong DevSecOps operating model creates work in the place it was meant to remove. An internal hire can become a single point of dependency. An external team can generate findings without giving developers a clear remediation path. This in-house vs outsourced DevSecOps comparison focuses on the decision that matters: which model gives your company […]
- Dedicated Resources
IT Staff Augmentation Contract: What to Include and Watch Out For
An IT staff augmentation contract is not just a capacity order. It is the document that decides who controls delivery once an external developer has access to your codebase, your customer data, and your sprint board. Most disputes in staff augmentation engagements trace back to one of five gaps: vague scope, unclear IP assignment, missing […]
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